Texas Governor Greg Abbott declared September as Life Insurance Awareness Month in Texas. View the proclamation here.

LIAM was created and continues to be coordinated by Life Happens, a NAIFA community. It is a time when we shine a spotlight on the importance of life insurance products and educate consumers about this foundation of many comprehensive financial plans. Financial professionals understand that life insurance provides vital protection to more than 80 million American households (even if many are underinsured) and that coverage is available to fit the budgets of families at most income levels.

Every September, Life Happens and NAIFA lead the industry in promoting LIAM to shrink the knowledge gap and help consumers become better informed. We work with companies, partner organizations, government officials, and agents and brokers to educate Americans. As a benefit to NAIFA members, Life Happens provides a curated library of materials, including social media posts, graphics, and other content that agents and advisors can use to promote LIAM, educate the public, and market their own practices and agencies.