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10 min read

Why This Work Matters: Michael Schutza, TPCP®, on Purpose, Planning, and Impact

By NAIFA-Texas on 1/27/26 11:24 AM

INFORMATION PUBLISHED ON AT.NAIFA.ORG

For Michael Schutza, TPCP®, financial services isn’t a job. It’s a responsibility. One shaped by lived experience, service, and a deep belief that the right guidance, given at the right moment, can change the trajectory of a family’s life.

Michael is a Financial Planner at Totus Wealth Management and holds the Tax Planning Certified Professional® (TPCP®) designation. He works primarily with families, business owners, and real estate investors, focusing on proactive planning that integrates advanced tax strategies, retirement income decisions, and real-world wealth management. But his “why” goes far deeper than credentials or years in the business.

Michael entered the financial services profession in 2007, earning his life and health license at just 26 years old. Almost immediately, he found himself traveling across Louisiana, helping individuals navigate Medicare at a time when Medicare Parts C and D were still relatively new.

“I was literally going from one extreme to the other,” Michael recalls. “I’d have a tabletop conversation with a mayor at one stop, and the very next appointment would be in a one-room house where the rest of it had collapsed. And I was providing the same service because everybody needs it. Medicare is the great equalizer.”

It didn’t take long for the work to become personal. About a month into the job, Michael received a call late on a Friday afternoon from a client who urged him to speak with a friend who had questions about Medicare. When he arrived at the home, he met a family facing devastating circumstances. The husband had been living with ALS for two years. His wife, a registered nurse, could only work part-time because he required constant care.

“I had never seen anything like that in my life,” Michael says. “You look at him in the eyes and he’s still there, mentally, but his body was failing him. It was horrific.”

Despite a lifetime of hard work and saving, the family’s assets, including a few rental properties, meant they didn’t qualify for Medicaid assistance. Neighbors rotated shifts to help care for him so his wife could leave the house to work.

Michael was brand new to the profession. “I didn’t know my head from a hole in the ground,” he admits. “I knew my book, and that was it. But I knew I had to do something.”

He asked the family to bring out every document they had. For two hours, he sat at the table reviewing paperwork, searching for anything that could help. That’s when he found it, an $80,000 whole life policy inside the husband’s retirement package from his work with the city.

Deep within the policy contract, Michael found the policy had an accelerated death benefit rider for terminal illness.

“I stopped everything,” Michael says. “I told her, ‘You see this number? You call it first thing Monday morning.’”

At 8:30 a.m. that Monday, the wife called Michael in tears. The policy was still active, even though he had retired over two years ago. The dividends and cash value had kept the policy alive. The carrier was sending a check for $65,000, money that would allow the family to hire nursing care so she could return to work.

“Now not every case works out like this,” Michael says. “But I knew that was the defining moment. That’s when I understood the power we have in this industry. We’re not just selling insurance. We have the ability to change people’s lives for the better.”

That moment became the foundation for Michael’s career philosophy, financial planning should be practical, proactive, and deeply human.

Today, with 18 years in financial services, Michael specializes in holistic financial planning with a concentration in advanced tax strategies. He earned the TPCP® designation through The American College of Financial Services, pairing formal education with years of hands-on experience.

“I’m not giving tax or legal advice,” he explains. “I help clients organize the planning process, identify key decision points early, and coordinate with their CPA so the tax and legal professionals can advise before anything is finalized.”

Michael sees his role as a facilitator, someone who helps clients and their professional teams communicate earlier and more effectively.

“You can’t drop paperwork on a CPA’s desk on April 1 and say, ‘Oh, by the way, six months ago we did this thing,’” he says. “At that point, the CPA can’t fix it. My job is to help move those conversations upstream.”

His approach reflects his background. Growing up in a family business that scaled from one employee to more than 100, and personally working through rental property rehabs and management, Michael understands complexity from the ground level, not just from spreadsheets.

Michael was introduced to NAIFA through fellow member John Wheeler Jr., CFP (Certified Financial Planner), CLU, ChFC, CRPC, LUTCF, LACP, CLTC, CPFA, NAIFA’s 2026 President-Elect. While Michael is relatively new to the association, he has already immersed himself in NAIFA’s educational resources.

“What really struck me was the depth,” he says. “I’ve been diving into The Journal of Financial Service Professionals, going back through the archives. The amount of information is breathtaking.”

What stands out most is the credibility behind the content.

“It’s not just other advisors. It’s PhDs, CPAs, and authoritative voices. That kind of education matters. It makes me optimistic about what else NAIFA has to offer.”

Michael is particularly interested in contributing content of his own in the future, sharing real client experiences and insights that can help elevate the profession.

While he’s still learning more about NAIFA’s advocacy efforts, Michael believes strongly in accountability and responsible regulation.

Service runs deep in Michael’s life. Both of his parents served in the U.S. Air Force, his grandparents served in the Navy and Army, and today his son serves in the Army National Guard as a drone pilot.

“It scared the hell out of me,” Michael admits with a laugh. “But I’m incredibly proud of him.”

Watching his son train, serve, and grow has reinforced Michael’s focus on action and accountability, values he brings into both his family life and his professional work.

Michael closes with a practical lens: “What matters to me is what’s actionable.”

He believes the best advisors aren’t just technicians, they’re teachers who help families make decisions, turning good intentions into a clear plan with follow-through.

“You can’t help everyone,” he says. “But if you do this right, if you act with care and stay accountable, your work can outlive you. If a client’s great-grandchild benefits because I cared enough to do this right, that’s enough for me.”

For information about the author’s professional affiliations and regulatory disclosures, see Disclosures and Affiliations (Michael Schutza) Securities offered through Cetera Advisors LLC, member FINRA/SIPC. Advisory services offered through Cetera Investment Advisers LLC, a registered investment adviser. Cetera is under separate ownership from any other named entity. 701 North Post Oak rd. Suite 320, Houston, TX 77024

 
Topics: #NAIFAProud Advisor Today Press Release Member Spotlight NAIFA Texas NAIFA NAIFA Proud
7 min read

NAIFA-Texas President Rick Demko to Be Honored as YAT Leader of the Year

By NAIFA-Texas on 9/16/25 3:10 PM

INFORMATION PUBLISHED ON AT.NAIFA.ORG

The National Association of Insurance and Financial Advisors (NAIFA) and NAIFA-Texas are thrilled to announce that Richard “Rick” Demko, CLU, ChFC, RICP, AEP, LUTCF, LACP, has been named the National 2025 Young Advisor Team Leader of the Year. This award celebrates outstanding leadership, dedication, and impact within the financial advisory industry, recognizing individuals who exemplify the highest standards of excellence.

Topics: #NAIFAProud Awards YAT Press Release Leaders NAIFA Texas NAIFA NAIFA Proud
3 min read

NAIFA-Texas Member Doug Massey Appointed 2025 NAIFA President

By NAIFA-Texas on 8/16/24 1:13 PM

The NAIFA Governance Committee consists of 12 NAIFA members and is chaired by NAIFA Past President Lawrence Holzberg, LUTCF, LACP, Brokerage Director at Coastal Wealth in Boynton Beach, FL, a loyal member since 1990.

“The NAIFA Governance Committee has nominated a very strong group of candidates for NAIFA’s Secretary, Treasurer, and Trustee positions,” Holzberg said. “The large number and extraordinary quality of the applicants this year made the nominating decisions particularly difficult. It is a testament to the strength of NAIFA that so many highly talented members want to volunteer their time and talents to ensure the continued success of our association. I sincerely hope they all continue their dedicated support of NAIFA and will continue to offer their leadership and services when occasions arise. On behalf of the Governance Committee, I would like to whole-heartedly congratulate Secretary candidate John Wheeler, Treasurer candidate Paul Dougherty, and Trustee candidates R. Jan Pinney and John D. Richardson. You have the complete confidence and full support of the committee, and we look forward to your strong leadership.”

Douglas B. Massey, LUTCF, FSS, CLU, ChFC, Owner of Doug Massey Financial Services in San Angelo, TX, a loyal member since 1987, will serve as NAIFA’s 2025 President. 

Douglas Massey is a registered representative with OFG Financial Services, Inc., where he has been since 1992. His practice specialties include retirement planning and life insurance. His company’s focus is on near-retirees and retirees. It also does a significant amount of business in the non-profit and 403(b) market.

A NAIFA member since 1987, Massey has served as Chair of the IFAPAC Committee, was on the NAIFA-TX board of directors from 2008-2014 and was President of NAIFA-TX from 2012-2013.

He has attended every NAIFA Congressional Conference since the meeting’s inception and has attended every NAIFA-TX Legislative Day since 1991. He is one of the key contacts for Sens. John Cornyn and Ted Cruz and Rep. Michael Conaway.

Massey is an IFAPAC Defender (monthly contributor), as well as a contributor at several events each year. Over the years, he has recruited and sponsored many NAIFA members and has encouraged past members. He has moderated LUTCF and FSS classes and is a Leadership in Life Institute (LILI) graduate.

Topics: #NAIFAProud Leadership Press Release Leaders
6 min read

NAIFA Announces Candidates Nominated for 2025 National Leadership Roles

By NAIFA-Texas on 8/6/24 9:19 AM

INFORMATION PUBLISHED ON AT.NAIFA.ORG

NAIFA’s Committee on Governance has nominated John Wheeler, CFP, CLU, ChFC, CRPC, LACP, CLTC, LUTCF, Executive Senior Partner at Totus Wealth Management LLC in Houston, Texas, to be the 2025 NAIFA Secretary. Wheeler, who currently serves on NAIFA’s National Government Relations and IFAPAC Committees, is a past NAIFA-National Trustee and Past President of NAIFA-Illinois. He has been a loyal NAIFA member since 1973. As incoming Secretary, Wheeler will be in line to serve as President-Elect in 2026 and President in 2027.

The Committee has also nominated R. Jan Pinney, CLU, ChFC, CPCU, Chairman & CEO of the Pinney Insurance Center in Roseville, CA, and John D. Richardson, RICP, LACP, a Financial Planner with Capital Planning Group in Brentwood, TN, to each serve a two-year term on the NAIFA Board of Trustees. Pinney, a loyal NAIFA member since 1971, is a Past President of NAIFA-California and a Past Board Member of Life Happens. Richardson, a loyal member since 2003, was NAIFA’s Young Advisor Team Leader of the Year for 2018 and is Past President of NAIFA-Tennessee.

Paul Dougherty, LUTCF, FSS, LACP, HIA, an Agent with State Farm in Hyattsville, MD, is nominated to serve as NAIFA’s National Treasurer. He has been a loyal member since 1999 and is a NAIFA-National Past President and past member of Life Happens Board of Trustees.

Returning to serve the second year of their two-year terms as Trustee are Dennis Cuccinelli, LACP, a Financial Representative of Certified Financial Services in Edison, NJ, a loyal member since 1986, and Stephen Kagawa, FSS, LUTCF, Founder and CEO of the Pacific Bridge Companies in Monrovia, CA, a loyal member since 1986.

Also returning as Trustees in 2025 are Jesse Dogillo, CFP, CLU, ChFC, AEP, Founder of Bay Area Financial Advisers in Sunnyvale, CA, a loyal member since 2022; Ernest Guerriero, CLU, ChFC, CEBS, CPCU, CPC, CMS, AIF, RICP, CPFA, Head of Business Sponsored Retirement Plans at Guardian Life Insurance Company in New York, NY, a loyal member since 2022; Barb Pietrangelo, CFP, CLU, ChFC, a Financial Planner with Prudential Financial in Ada, MI, a loyal member since 1992; and Andrew Rinn, JD, CFP, CLU, ChFC, Assistant Vice President-Advanced Strategies with Sammons Financial in Lincoln. NE, a loyal member since 2018.

Douglas B. Massey, LUTCF, FSS, CLU, ChFC, Owner of Doug Massey Financial Services in San Angelo, TX, a loyal member since 1987, will serve as NAIFA’s 2025 President. Christopher Gandy, LACP, Founder of Midwest Legacy Group in Lisle, IL, will be the 2025 President-Elect. Both Massey and Gandy have served the association in multiple roles including national Trustee, State President, and specialty committee roles throughout their leadership tenure.

Thomas M. Cothron, LUTCF, FSCP, Agency Manager at Southern Farm Bureau Insurance in Ocala, FL, a loyal member since 1981, will serve as Immediate Past President beginning January 1, 2025.

The NAIFA Governance Committee consists of 12 NAIFA members and is chaired by NAIFA Past President Lawrence Holzberg, LUTCF, LACP, Brokerage Director at Coastal Wealth in Boynton Beach, FL, a loyal member since 1990.

“The NAIFA Governance Committee has nominated a very strong group of candidates for NAIFA’s Secretary, Treasurer, and Trustee positions,” Holzberg said. “The large number and extraordinary quality of the applicants this year made the nominating decisions particularly difficult. It is a testament to the strength of NAIFA that so many highly talented members want to volunteer their time and talents to ensure the continued success of our association. I sincerely hope they all continue their dedicated support of NAIFA and will continue to offer their leadership and services when occasions arise. On behalf of the Governance Committee, I would like to whole-heartedly congratulate Secretary candidate John Wheeler, Treasurer candidate Paul Dougherty, and Trustee candidates R. Jan Pinney and John D. Richardson. You have the complete confidence and full support of the committee, and we look forward to your strong leadership.”

Topics: #NAIFAProud Leadership Press Release Leaders
5 min read

NAIFA-Texas Member John Ruckel to Receive NAIFA Terry Headley Award

By NAIFA-Texas on 7/22/24 9:42 AM

INFORMATION PUBLISHED ON AT.NAIFA.ORG

NAIFA and NAIFA-Texas are proud to announce that John M. Ruckel, LUTCF, a Financial Professional with MassMutual and owner of Ruckel Insurance and Financial Group in Nacogdoches, Texas, is the 2024 recipient of NAIFA’s Terry Headley Lifetime Defender Award.

Ruckel, a loyal member since 1969, was NAIFA’s National President in 1999-2000. He had previously served on NAIFA’s National Board of Trustees and as NAIFA-Texas’s President in 1987-1988. He was also President of NAIFA-Pineywoods of East Texas and a member of the LIFE Foundation (Life Happens) Board of Directors.

Topics: Advocacy #NAIFAProud Awards Press Release Texas Advocacy IFAPAC Texas NAIFA Texas
5 min read

NAIFA Elects and Installs Its 2024 Leaders at the Belong Event in Washington, D.C.

By NAIFA-Texas on 1/1/24 9:06 AM

INFORMATION PUBLISHED ON AT.NAIFA.ORG

NAIFA has formally elected its officers and Board of Trustees at its annual business meeting as part of the National Leadership Conference and Belong awards celebration in Washington, D.C.

Topics: #NAIFAProud Press Release Leaders
5 min read

NAIFA President and His Client Offer the DOL a Unique Perspective

By NAIFA-Texas on 12/28/23 9:04 AM

INFORMATION PUBLISHED ON AT.NAIFA.ORG

The Department of Labor thinks it knows what's best for Americans preparing for retirement. NAIFA President Bryon Holz, CLU, ChFC, LUTCF, CASL, LACP, and his long-time client Chuck Ross think the DOL is wrong and bring their real-life experience to the argument.

Topics: #NAIFAProud Legislation & Regulations Standard of Care & Consumer Protection Press Release Federal Advocacy DOL
2 min read

NAIFA President Holzberg to Speak in Texas

By NAIFA on 2/23/22 9:13 AM

Lawrence Holzberg, LUTCF, LACP, President of the National Association of Insurance and Financial Advisors (NAIFA) is a featured speaker Thursday, February 24, in Houston at the 2022 Annual State Conference of NAIFA’s Texas chapter. His remarks at the event will review the State of NAIFA and challenge insurance and financial professionals to be the best they can be as producers and as advocates for their businesses, association, and Main Street clients.

Topics: Press Release Leaders
2 min read

New Texas Law Enhances Protections for Annuity Consumers

By NAIFA on 6/8/21 10:46 AM

Legislation signed recently by Governor Greg Abbott enhances protections for Texas consumers seeking lifetime income through annuities. Championed by House Insurance Committee Chairman Dr. Tom Oliverson and Senate Business & Commerce Chairman Kelly Hancock, the new law enhances the standards financial professionals must follow while preserving consumers’ ability to access the tools they need for a secure retirement.

Topics: State Advocacy Interstate Advocacy Press Release

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