Awards

Bruce Murray Tall Texan Award

NAIFA Great Southwest historically honored a member of NAIFA-Texas for outstanding contributions to the association (2003-2018). The award is named in honor of Bruce Murray, one of NAIFA Great Southwest’s most faithful and long-serving members. NAIFA-Texas has continued this long-standing tradition since 2022 by presenting this award in homage to Bruce and NAIFA Great Southwest.

Bruce A. Murray, CLU, LUTCF, was a devoted leader, mentor, and advocate whose decades of service left a lasting impact on NAIFA and the financial services profession. Twice serving as President of NAIFA Great Southwest, Bruce also chaired numerous local committees and for more than 20 years represented the association as the National Committeeperson. His leadership extended to NAIFA-Texas, where he served as a director and chaired both the IFAPAC and APIC committees, as well as contributing at the national level on these key initiatives.

A tireless recruiter, mentor to young professionals, and passionate advocate for political involvement, Bruce embodied the very best of association leadership. Dedicated above all to the success of NAIFA and the advancement of its mission, he set the standard for commitment, service, and professional excellence. The Bruce Murray Tall Texan Award was established in his honor to recognize individuals who carry forward his extraordinary legacy.

Qualified nominees must be a NAIFA-Texas member in good standing and demonstrate significant contributions to NAIFA, including but not limited to:

• Participation in grassroots political advocacy (IFAPAC, legislative involvement)
• Building relationships with policymakers
• Serving in leadership positions in the local, state, and/or national levels
• Active committee work
• Event support
• Consistent engagement in NAIFA; and
• Commitment to the success and growth of the association