NAIFA 2025 President Doug Massey, LUTCF, FSS, CLU, ChFC, has come a long way since he joined NAIFA, then known as NALU, in 1987. He first attended a local luncheon in San Angelo, Texas, as a guest. It was a nice steakhouse, Massey admits, but he was reluctant and didn’t really see the association’s appeal. 

February is Insure Your Love Month, an annual campaign created and coordinated by NAIFA’s Life Happens community. The theme for this year’s commemoration is a simple yet impactful message: Life insurance is love insurance.

The purpose of Insure Your Love Month is to remind Americans that the basic motivation behind the purchase of life insurance is that you love someone and want to protect them financially. Insure Your Love Month is the perfect opportunity for financial professionals to encourage consumers to put their love into action by ensuring their family’s financial future with life insurance.

We have made it especially easy for NAIFA members to share this message with clients and potential clients by offering an extensive library of resources. These are available as part of your NAIFA membership and include:

• Social media: Ready to use on Facebook, Instagram, Twitter, LinkedIn and TikTok. Use the prewritten captions as-is, or modify as needed. Use #InsureYourLove on your posts to amplify your reach.
  • Social media calendar
  • Videos and animations
  • Graphics
  • Cover photos
  • Get your NAIFA chapter branded “Proud Supporter” of Insure Your Love social media graphic here.
• Flyers and email templates: Use in email campaigns, printed out or modified for other outreach and collateral.
• Real Life Stories: Share how life insurance has helped real families and prevented financial hardship in the face of tragedy.
• Adulthood Across Generations survey: Explore the data from our new survey.
• Insure Your Love logos: Freely use the official logos on your website, intranet, emails, or other marketing collateral to show support for the campaign.

NAIFA has long supported Insure Your Love Month and other Life Happens campaigns, including Disability Insurance Awareness Month and Life Insurance Awareness Month. Now that Life Happens is part of NAIFA, a new world of benefits has opened to NAIFA members.