---
title: SAMUSA, Inc. Celebrates 30 Years of Sales Activity Management Leadership at NAIFA-Texas Centennial State Conference
description: NAIFA-Texas Sponsor, Fairway Mortgage - Fairway Mortgage Named to CNBC and Money.com Best Reverse Mortgage Lenders Lists
---
[NAIFA-Texas Blog ](https://tx.naifa.org/blog)
# [SAMUSA, Inc. Celebrates 30 Years of Sales Activity Management Leadership at NAIFA-Texas Centennial State Conference](https://tx.naifa.org/blog/samusa-inc.-celebrates-30-years-of-sales)
Written by [NAIFA-Texas](https://tx.naifa.org/blog/author/naifa-texas) | 2/18/25 4:11 PM
###### This Article is Brought to you by NAIFA-Texas Sponsor, [SAMUSA, Inc. ](https://www.salesactivitymanagement.com/)(Sales Activity Management)
## **SAMUSA, Inc. Celebrates 30 Years of Sales Activity Management Leadership at NAIFA-Texas Centennial State Conference**
**Hendersonville, TN – February 10, 2025** – **SAMUSA, Inc.**, the pioneer of the **Sales Activity Management (SAM)** best practice methodology for sales professionals, proudly announces its **30th year in business**. The milestone will be celebrated at the [**NAIFA-Texas Centennial State Conference**](https://tx.naifa.org/2025-centennial-state-conference), where SAMUSA, Inc. is a proud sponsor.
**Mickey Straub, Founder and CEO of SAMUSA, Inc.**, will be in attendance to commemorate the occasion and reaffirm his company’s commitment to **NAIFA** and its mission to support agents and advisors in the financial services industry.
“For three decades, SAMUSA, Inc. has been dedicated to helping sales professionals and managers achieve peak performance through structured activity management,” said Straub. “We are honored to celebrate this milestone alongside NAIFA-Texas, an organization that has been instrumental in advocating for and empowering financial professionals.”
SAMUSA, Inc. is the creator and distributor of the **SAM Planner**, the preferred sales activity management tool used by industry leaders such as **New York Life, Knights of Columbus, Ameriprise, MassMutual**, and many others. For over **30 years**, the **SAM Planner** has provided agents and advisors with a structured approach to tracking activities, setting goals, and optimizing performance.
In addition to its renowned planner, **SAMUSA, Inc.** offers the **SAM Suite digital app**, available online and as a mobile application for **Android and iPhone**. This powerful tool enables sales professionals to efficiently track their activities and manage their prospect pipeline, ensuring greater productivity and success. The **SAM Planner and SAM Suite app** can be used individually or together, providing a comprehensive **Sales Activity Management system**.
Beyond its products, **SAMUSA, Inc.** provides **consulting services and leadership development training** for sales managers and recruiters, helping organizations implement proven strategies for **sales growth and team performance**.
##### About SAMUSA, Inc.
Founded in **Illinois** in 1994, **SAMUSA, Inc.** relocated its headquarters to **Hendersonville, TN**, where it continues to thrive as a **faith-based, patriotic company** dedicated to empowering sales professionals. With a legacy of working with top financial services firms, SAMUSA, Inc. remains committed to providing innovative tools, training, and methodologies to enhance performance and drive success.
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